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      <image:title>Blog &amp; Resources - Blended Perspectives - Make it stand out</image:title>
      <image:caption>Drinking Krug at 10am on the 37th Floor of the World Trade Center is one of the highlights of my life.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.shanferments.com/blog-resources/navigating-hops-2025</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.shanferments.com/blog-resources/shans-craft-brewers-conference-2025-recommended</loc>
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      <image:title>Blog &amp; Resources - Shan's Craft Brewers Conference 2025 Recommended - Make it stand out</image:title>
      <image:caption>The Face of CBC Indy</image:caption>
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    <loc>https://www.shanferments.com/blog-resources/hopped-amp-pressed-advancements-trends-and-techniques-in-dry-hopping-ciders</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog &amp; Resources - Beyond NA - The Future of Functional Buzzes - Make it stand out</image:title>
      <image:caption>Cheeky &amp; Dry, a Non Alcoholic Bottle Shop in Phinney Ridge, Seattle, WA, has an enormous selection for folks looking for NA options that go one step further.</image:caption>
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      <image:title>Blog &amp; Resources - Beyond NA - The Future of Functional Buzzes - Make it stand out</image:title>
      <image:caption>Hard Ketones continues to redefine social drinking, offering a refreshing balance between mindful enjoyment and functional wellness.</image:caption>
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    <loc>https://www.shanferments.com/blog-resources/beer-leather</loc>
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    <lastmod>2025-03-21</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog &amp; Resources - Reviewing the Latest USDA Report on the Hop Industry - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.shanferments.com/blog-resources/aged-to-perfection</loc>
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    <lastmod>2024-05-09</lastmod>
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      <image:title>Blog &amp; Resources - Aged to Perfection: Another Article Examining the Use of Old Hops - Make it stand out</image:title>
      <image:caption>Dusting off some hops</image:caption>
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  <url>
    <loc>https://www.shanferments.com/blog-resources/shan-ferments-guide-to-the-craft-brewers-conference</loc>
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    <lastmod>2024-04-18</lastmod>
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      <image:title>Blog &amp; Resources - Shan Ferment’s Guide to the Craft Brewers Conference - Make it stand out</image:title>
      <image:caption>Sometimes I wonder what AI really thinks of my prompts.</image:caption>
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  <url>
    <loc>https://www.shanferments.com/blog-resources/everyone-hates-sabro</loc>
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    <lastmod>2024-02-29</lastmod>
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      <image:title>Blog &amp; Resources - Everyone Hates Sabro® - Make it stand out</image:title>
      <image:caption>This AI-generated image of an “Everyone Loves Raymond” type sitcom for Sabro makes me wheeze it’s so ridiculous.</image:caption>
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      <image:title>Blog &amp; Resources - Everyone Hates Sabro® - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.shanferments.com/blog-resources/bold-twists-amp-perceptions-of-new-non-alcoholic-craft-beers</loc>
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    <lastmod>2024-02-13</lastmod>
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      <image:title>Blog &amp; Resources - Bold Twists &amp;amp; Consumer Perception: Non-Alcoholic Beer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.shanferments.com/blog-resources/surplus-to-surplus-a-review-amp-summary-of-the-2023-usda-hop-harvest-report</loc>
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    <priority>0.5</priority>
    <lastmod>2024-01-05</lastmod>
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      <image:title>Blog &amp; Resources - In a Bine(d): a Final Review of Hop Harvest 2023 - Make it stand out</image:title>
      <image:caption>Where will the hops go?</image:caption>
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  <url>
    <loc>https://www.shanferments.com/blog-resources/reflections-on-2023-brewing-industry</loc>
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    <priority>0.5</priority>
    <lastmod>2023-12-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63b78b7ec66771619f520a0a/27e7c9f2-a8ba-4c3d-a6b0-f44f48b6c962/Midjourney+Industry+Life+Cycle.png</image:loc>
      <image:title>Blog &amp; Resources - Do I still want to do this? Rethinking &amp;amp; Reflecting on Beer in 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog &amp; Resources - Do I still want to do this? Rethinking &amp;amp; Reflecting on Beer in 2023 - Make it stand out</image:title>
      <image:caption>Zhang, Li. (2019). Research on the Relationship between Financial Correlation and Financing Constraints of Small and Medium Power Plants. IOP Conference Series: Materials Science and Engineering. 677. 032102. 10.1088/1757-899X/677/3/032102.</image:caption>
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    <loc>https://www.shanferments.com/blog-resources/tapping-into-global-flavors-part-2</loc>
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    <lastmod>2023-11-10</lastmod>
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      <image:title>Blog &amp; Resources - Tapping into Global Flavors - Part 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.shanferments.com/blog-resources/tapping-into-global-flavors-part-1</loc>
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    <lastmod>2023-10-31</lastmod>
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      <image:title>Blog &amp; Resources - Tapping into Global Flavors - Part 1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.shanferments.com/blog-resources/the-underrated-number</loc>
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    <priority>0.5</priority>
    <lastmod>2023-10-12</lastmod>
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      <image:title>Blog &amp; Resources - The Underrated Number: Impacts of HSI on Beer Aroma and the Hop Over-Supply - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.shanferments.com/blog-resources/the-untapped-potential-of-hops-by-products</loc>
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    <priority>0.5</priority>
    <lastmod>2023-09-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b78b7ec66771619f520a0a/102f5f7d-7e29-4d3c-8fb5-b0138d497e0c/shan.ferments_an_ice_cream_with_hops_in_it_e7337f1c-20aa-4b97-9f24-d5628976953b.png</image:loc>
      <image:title>Blog &amp; Resources - The Untapped Potential of Hops By-Products - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63b78b7ec66771619f520a0a/3f18f73f-e2e8-4b3a-af7d-887b16a550d2/Table.png</image:loc>
      <image:title>Blog &amp; Resources - The Untapped Potential of Hops By-Products - Make it stand out</image:title>
      <image:caption>Summary of Table 1- The main applications of hop waste. Retrieved from original article: Salanță, L. C., Fărcaş, A. C., Borșa, A., &amp; Pop, C. R. (2023). Current strategies for the management of valuable compounds from hops waste for a circular economy. Food Chemistry: X, 19, 100876. https://doi.org/10.1016/j.fochx.2023.100876</image:caption>
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    <loc>https://www.shanferments.com/blog-resources/hop-selection-secrets</loc>
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    <lastmod>2023-09-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63b78b7ec66771619f520a0a/d61875ab-3f13-482a-9ceb-2fb0e9cda5de/shan.ferments_a_group_of_people_leaning_over_a_table_the_table__3384fdeb-a724-4058-b9e3-6682d667520d.png</image:loc>
      <image:title>Blog &amp; Resources - Demystifying the Art of Hop Selection: An Insider's Perspective from Yakima - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.shanferments.com/blog-resources/climate-change-elani-hops</loc>
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    <lastmod>2023-08-23</lastmod>
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      <image:title>Blog &amp; Resources - Climate Change and Hop Varieties - Make it stand out</image:title>
      <image:caption>Tim Sattler, Yakima Quality Hops Owner and YQH-1320 (Elani) breeder- Courtesy of Yakima Quality Hops</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b78b7ec66771619f520a0a/1692826293271-27DEXCIMAMIQ8L6XKMVV/Elani_Usage+Sheet_Page_1.png</image:loc>
      <image:title>Blog &amp; Resources - Climate Change and Hop Varieties</image:title>
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      <image:title>Blog &amp; Resources - Climate Change and Hop Varieties</image:title>
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    <loc>https://www.shanferments.com/blog-resources/hard-cider-in-north-america</loc>
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    <priority>0.5</priority>
    <lastmod>2023-08-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63b78b7ec66771619f520a0a/aab29df4-2d6e-4621-a1c0-9ee081f2d8f4/shan.ferments_a_giant_apple_with_a_side_pour_draft_tap_pouring__1c7e62b0-dc0d-48dd-9c0d-9ebc349cfa11.png</image:loc>
      <image:title>Blog &amp; Resources - Hard Cider in North America –Apple Varieties, Vintage Quality, and Growth Opportunities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.shanferments.com/blog-resources/a-pint-of-health-understanding-the-effects-of-beer-on-the-gut-microbiome</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-11</lastmod>
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  <url>
    <loc>https://www.shanferments.com/blog-resources/reuse-dry-hops</loc>
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    <priority>0.5</priority>
    <lastmod>2023-08-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63b78b7ec66771619f520a0a/59437f0d-0512-4bdb-8b23-dd7d8aff8453/shan.ferments_an_ultra_realistic_image_of_a_transparent_conical_8abee7b5-5abe-4b80-9ee5-286463f7c4e2.png</image:loc>
      <image:title>Blog &amp; Resources - Can you re-use dry hops? - Make it stand out</image:title>
      <image:caption>Is there more potential in your fermenter than you thought?</image:caption>
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  </url>
  <url>
    <loc>https://www.shanferments.com/blog-resources/non-alcoholic-craft-beers-insights-from-consumer-research</loc>
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    <priority>0.5</priority>
    <lastmod>2023-08-04</lastmod>
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      <image:title>Blog &amp; Resources - Non-Alcoholic Craft Beers: Insights from Consumer Research and Brewing Science - Make it stand out</image:title>
      <image:caption>Research has found older men are demanding NA options over younger and women.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.shanferments.com/blog-resources/crafting-zero-booze</loc>
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    <priority>0.5</priority>
    <lastmod>2023-08-01</lastmod>
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      <image:title>Blog &amp; Resources - Crafting Zero Booze, Full Flavor: The Yeast Revolution in Non-Alcoholic Beers - Make it stand out</image:title>
      <image:caption>What makes an NAB?</image:caption>
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    <loc>https://www.shanferments.com/blog-resources/yeast-hunting-at-historic-caucasus-mountain-brewing-sites</loc>
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